Renault has officially announced the name for its upcoming C-segment SUV: Boreal.
The vehicle will be presented in the next few months and is expected to be available in over 70 markets outside Europe will be offered, initially with a focus on Latin America.
2025 Renault Boreal
The Boreal celebrates its premiere in Brazil and is part of the brand’s strategic planning “International Game Plan 2027”, similar to what was previously done by the Renault Kardian Renault has so far remained tight-lipped, but hinted that the Boreal is intended to underline the company's new, ambitious direction and its move into higher market segments.
Renault paid particular attention to the naming of the vehicle. Boreal comes from the Greek god of the north wind, Boreas, and means "north wind" in Latin. According to Sylvia dos Santos, manager of naming strategy, this is a perfect name for a SUVbecause it suggests power and high-quality design.
At the same time, it evokes the association with the Aurora Borealis, the Northern Lights – an image that symbolizes adventure and discovery. Renault emphasizes that the Boreal embodies the values Technology, status and comfort and represents an invitation to discover new horizons.
Technical basis: An old acquaintance?
However, behind all this marketing there could be a familiar concept. Rumors say that the Boreal essentially a rebranded version of the dacia bigster A similar approach was already used in the Cardian pursued, which is strongly based on the Dacia Sandero If this is true, we can expect an affordable Crossover with a robust design and simple interior.
Technically, the Boreal could use similar engines to the European version of the bigster offer. Including a 1,2-liter three-cylinder mild hybrid with 131 PS and a full hybrid system with a 1,8-liter four-cylinder and 156 PS. Inside there is a 10,1 inch infotainment system planned, supplemented by a digital instrument cluster with optional 7 or 10 inches Screen size.
Conclusion: A new face for familiar technology
The Boreal symbolizes Renault's ambition to become more global and premium, but at its core it will likely remain down-to-earth and pragmatic. Whether the concept will resonate with customers remains to be seen after the official unveiling.
One thing is certain: Renault wants to increasingly conquer markets outside of Europe with the Boreal – and in doing so, rely on a mixture of familiar technology and new design. You can find all further information in the Video! Image and video credits/source: Renault/KDesign AG | This content was created using AI and reviewed by an editor.
